House of Dior Seoul / Christian de Portzamparc

© Nicolas Borel © Nicolas Borel
  • Architects: Christian de Portzamparc
  • Location: 464 Apgujeong-ro, Gangnam-gu, Seoul, South Korea
  • Local Architect / Project Manager: DPJ & Partners, Architecture
  • Area: 4408.0 sqm
  • Project Year: 2015
  • Photographs: Nicolas Borel, Courtesy of Christian de Portzamparc

© Nicolas Borel © Nicolas Borel © Nicolas Borel © Nicolas Borel

  • Gfrp Façade Development: DPJ & Partners, Architecture Design Base
  • Structural Engineer: CS Structural Engineering
  • Gfrp Façade Quality Control: Bureau Veritas
  • Lighting Designer: L’Observatoire International
  • Main Contractor: Kolon Global Corporation
  • Gfrp Façade Sub Contractor: Design Base
  • Metal Façade & Curtain Wall Sub Contractor: Iljin Unisco
© Nicolas Borel © Nicolas Borel

From the architect. I wanted the building to represent Dior and to reflect Christian Dior’s work. So I wanted the surfaces to flow, like the couturier’s soft, woven white cotton fabric. These surfaces, which soar into the sky and undulate as if in motion, crossed by a few lines, are made from long moulded fiber glass shells, fitted together with aircraft precision.

© Nicolas Borel © Nicolas Borel
Section Section
© Nicolas Borel © Nicolas Borel

In Seoul, where the quadrangular buildings align with the avenue, and which are all occupied by leading international fashion labels, the building stands out like a large sculptural tribute to Dior, inviting everyone to step inside.

Courtesy of Christian de Portzamparc Courtesy of Christian de Portzamparc

The entrance, where two shells come together, is a sort of modern lancet arch, in which two metal mesh surfaces cross in line with the clothing metaphor. Once inside, the customer makes a succession of discoveries – a feature typical of the interiors designed by Peter Marino.

Christian de Portzamparc

© Nicolas Borel © Nicolas Borel

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